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Vulnerable Customer

How do we identify Vulnerable Customers?

In order for Morgan's Motor Vehicles to address the needs of Vulnerable Customers we will firstly need to be able to identify them. There are many risk factors involved including bereavement, illiteracy, illness, disability or other impairments which increase a consumer’s vulnerability.
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Here at Morgan's Motor Vehicles we remain alert to the signs that the person we are talking too may not have the capacity to make an informed decision regarding the implications of the services/agreement that we are making to them.
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As part of our customer experience at Morgan's Motor Vehicles, we look out for vulnerable consumers and aim to help and support them in the following way:
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Training our customer facing staff so they are able to deal with vulnerable customers appropriately.
Observing and involving other members of staff who can provide help and support.
Being patient and taking time to listen and facilitate a conversation with the customer so that they fully understand.
Sharing information with our Partners regarding the customer’s current situation.
Understanding the customer’s wants and needs while demonstrating compassion.
Allocating a familiar primary contact for the customer ensuring consistency and trust.
Simplifying language so it is clear and easy to understand and avoiding use of industry jargon.
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What do we look for?

In order to identify vulnerable customers, our staff are trained to ask themselves the following questions:
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Do they ask us to speak more slowly?
Do they understand what we are saying?
Can they hear the whole conversation?
Are they aware of what is being discussed?
Are they asking unrelated questions?
Do they sound flustered or out of breath when they answer the phone?
Do they say 'yes' to a question that they have not understood?
Do they keep repeating themselves?
Do they suggest another family member deals with things for them?
Do they say they have not understood previous correspondence or communication?

Communicating with Vulnerable Customers

When we communicate with vulnerable customers we ensure that we:
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Speak clearly to customers.
Manage the expectations for the discussion.
Demonstrate patience and do not rush.
Do not assume we know the customers’ needs.
Keep the discussion on the relevant topic.
Offer the customer a different method of communication.
Accept that customers can be forgetful.
Double check the customer has heard what we have said.
Check in case the customer does not have clear vision.
Ask the customer if they need to speak to anyone before they make a decision.
If a customer is not in a position to make a decision or does not have the capacity to do so, we try to find a family member, carer or someone with authority and with appropriate ID who can act on their behalf. We ensure that the authorised person knows exactly what is expected of them.
If a vulnerable customer is identified, a senior manager then checks to ensure the customer’s needs have been met.


If you have any questions regarding our Vulnerable Customer Policy please contact us on 01564 793033

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Contact Details

Unit 2 The Yard
Green Lanes
Henley Road
Ullenhall
West Midlands
B95 5NF 0121 369 0020 07949 159356

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